By Gabriele Holtermann
Williamsburg News
The Flowery, a trailblazer in the cannabis industry, continues its expansion in New York City with the opening of its fourth location in Williamsburg, Brooklyn, on December 20, 2024. This new dispensary, located at 692 Grand St., offers an elevated cannabis retail experience that combines premium products, community-focused service, and a deep commitment to education.
Bringing Quality Cannabis to Brooklyn
Since its founding in 2019 as a medical marijuana delivery service in Florida, The Flowery has grown into a trusted name in cannabis. Now operating in ten regions across Florida, the company is making its mark in New York by partnering with local dispensary license holders to bring its expertise and quality to new markets.
At the Williamsburg location, customers can explore a diverse selection of cannabis products, including pre-rolls, edibles, tinctures, concentrates, and sustainably grown flower, all sourced from top brands like Jaunty, Doobie Labs, Danks, and Supernaturals.
“I think New York is desperate for quality and a good cannabis experience and brands that are ingrained in the culture,” said Ilya Schmidt, The Flowery’s Vice President of Sales and Retail Operations. “We are quality first.”
A Mission Rooted in Purpose
The Flowery’s dedication to cannabis goes beyond recreation. Donovan Garrison, one of the company’s co-founders, shared how the business began as a way to honor his brother, an Iraq war veteran who found relief from PTSD symptoms through cannabis.
“We’re not just growing marijuana for fun,” said Garrison. “We’re growing it with a purpose because we want it to impact people in a positive way.”
From helping veterans to educating the public on the medicinal benefits of cannabis, The Flowery is on a mission to make a difference.
Sustainability and Quality at the Core
The Williamsburg dispensary also highlights The Flowery’s commitment to sustainable practices. Nicholas Huminski, cultivator at Supernaturals New York, one of the featured brands, shared how their cannabis is grown organically on a 50-acre farm in the Hudson Valley:
- No pesticides, herbicides, or fungicides
- Organic practices, including grazing sheep for natural soil fertilization
- Use of OMRI-certified organic materials
“We want to set the standard for sustainably grown cannabis,” Huminski said.
Creating a Community-Focused Retail Experience
At the Williamsburg location, The Flowery’s team is dedicated to providing a welcoming and knowledgeable environment. Kepler Vilsaint, General Manager, said:
“I want to create a culture where people want to shop here because of the knowledge we have, how we treat people, and the energy we create.”
With experienced budtenders like Steven and Dexter ready to assist, customers can expect personalized recommendations and expert guidance on cannabis products.
What’s Next for The Flowery?
The Williamsburg opening is part of The Flowery’s ambitious expansion in New York, with four more locations planned by summer 2025. Each store will continue to focus on providing premium cannabis products, top-notch service, and educational resources for both recreational and medicinal users.
Visit The Flowery in Williamsburg
📍 692 Grand St., Brooklyn, NY
Discover a wide range of premium cannabis products, learn about sustainable practices, and experience a welcoming, community-driven atmosphere.
For more information about The Flowery’s products, locations, and upcoming openings, visit www.thefloweryny.com or follow @theflowerynyc on Instagram.